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Swedish Fish From Wikipedia, the free encyclopedia Three Swedish Fish: yellow, green, and red. Each has "Swedish" embossed on its side. Salmiak-flavored black Swedish Fish or "salted herring", with the manufacturer's name "Malaco" embossed. Swedish Fish are chewy winegum candies shaped like fish and most commonly and traditionally red, but other colors and flavors are also available. The confection is popular in the United States, but not distinguished as especially notable apart from other varieties of winegums in Sweden. They have been developed with special flavors specifically for the North American market[1] by the Swedish candy producer Malaco which exports products to North America.